About Crocs, Inc.
It has been over 10 years since this bold company changed the way consumers around the world thought about footwear. Since the beginning Crocs quickly evolved to cross-cultural boundaries with over 200 million pairs of shoes sold to date. Crocs is now a world leader in innovative casual footwear for men, women and children, offering several distinct shoe collections with more than 300 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs footwear provides profound comfort for every season. All Crocs branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet. Every pair of shoes we make has Crocs comfort inside, giving you one-of-a-kind feeling.
The Crocs™ brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. This year, Crocs continues to evolve through a variety of key collections and diversified product lines combining Crocs’ signature comfort with eye-catching design elements. Crocs has grown from a one-shoe company into a global lifestyle brand with hundreds of styles of four season footwear, from the original clog-style shoe to boots, sneakers, wedges, flats, sandals and high heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in 90 countries to date as part of its mission to bring profound comfort, fun, color and innovation to the world’s feet. Crocs celebrated reaching $1 billion in annual sales in 2011.
10 years ago our crocs clog was born on a sailing trip and made millions of people feel really, really comfortable. Turns out people – millions of people – simply like being comfortable. Today, everything that feels good about our clog is now inside our new styles.
We‘re proud of where we’ve come from, but now we’re so much more than our iconic clog…we’ve evolved! This campaign aims to change customer perception of our brand, encourage them to take a fresh look at us and join our evolution.