The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise
pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. It’s offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity.
The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”
WHAT DO WE KNOW ABOUT THE BRAND?
➢ The brand was born in Toronto, in the US
➢ Brand was initially launched with just 10 lines
➢ USP: Committed to quality, not determined by price
➢ Well known for “Active Ingredients” & “Treatments” to treat the skin
➢ Focusing on consumers skin concerns, to drive a
solution (skin regime)
➢ Known for its simplicity, easy brand navigation “Self Select,” easy to read packaging to empower the
consumer
3 SIMPLE STEPS:
- PREP – to cleanse and prepare the skin
- TREAT – Serums, Masks, Treatment Lotions to treat the skin concerns
- SEAL – In the active ingredients with a moisturiser, to hydrate and seal the skin. Lightweight & heavier textures
