Triple Wimbledon champion Fred Perry founded his brand in 1952, designing the first Fred Perry pique tennis shirt himself the same year. Adopted by generations of British subcultures for over 60 years, the Laurel Wreath is still worn as a badge of honour.
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Today, the Laurel Wreath is still worn as a badge of honour, adopted by generations of British subcultures for over 60 years. The uniform of the non-uniform, proudly supporting a generation of sports-stars, rebels, musicians and film-makers.
With the pique tennis shirt as the starting point, Fred Perry continues to create timeless pieces – all proudly referencing the brand’s British sporting heritage. With a range of apparel, footwear and accessories, each piece is finished with an impeccable eye for detail and the instantly-recognisable Laurel Wreath.